| Selected customers |
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The market of tourism is the first world industry. The tours operators invest in gigantic complexes. They apply increasingly gravitational tariffs, and democratize the pleasure trip.
Indeed, this tourism sector is weak in business competition and commercial margins are very reasonable. Naturists are ready to pay up to 20 or 30% more than "textile" (non-naturist) customers, for the same services. Studies show that people practising naturism have a higher purchasing power than the average. They are customers who travel and consume a lot. A place where climate is hot, where the sea is crystalline and pure is a place to practice naturism. The Caribeean has all these criteria; it' a real garden of Eden ! ! |




As we do not want to be in competition with these operators, we directed ourselves towards different customers. Several choices were considered, but after market researches,